“to provide the most accessible cultural and creative industries support in London”

to provide a wide range of essential services to the creative and cultural industries sector including business consultancy, organisational development, strategic planning, marketing support, funding guidance, training advice, publication and distribution of relevant information, signposting relevant services, facilitating networking, supply chain and cluster development

to promote a culturally diverse and sustainable creative industries sector through initiatives targeted at particular industry sectors as well as working with young people, students, women, black, minority and ethnic groups, the unemployed, refugees, the disabled and other groups at risk or disadvantage

to promote access to cultural and creative industries, improving understanding and practice of the arts and creative industries, sustaining the area’s cultural heritage, encouraging tourists and visitors as well as developing new distribution channels and retail markets

to sustain and increase economic prosperity through supporting entrepreneurial activities of individuals, the voluntary sector, micro-businesses, social enterprises and other SME’s (small and medium enterprises) in the creative industries - helping them to achieve business growth, employment, training, education and skills

to support policy, planning, urban regeneration, creative hubs, clusters and cultural quarter initiatives which promote the regeneration of London, encourage production, marketing, distribution, consumption and retail activity and the sustainability of a diverse local economy