CultureHive is a new, one-stop resource hub set to provide the latest in arts marketing resources, publications and learning opportunities to the cultural sector. CultureHive will deliver free content and tools on good practice in marketing and audience development, with the goal of enhancing marketing practice and skills across the country.

This brand-new online resource will be launched nationally on 23rd April, and will provide arts and cultural practitioners with free access to valuable and timely information on marketing and audience development practice. The site is being built with input from partners from all over the UK, and cultural organisations and individuals are now being asked to share any resources they have created in order to share knowledge with the sector as a whole by adding them to CultureHive.

All content on CultureHive will be free and open source, giving everyone immediate access to all available resources. The AMA is interested in contributions from the sector in the form of articles, case studies, research reports and toolkits on any marketing and audience development topics and issues.

If you feel you have content that addresses a particular area of good practice, CultureHive would like to hear from you. They are particularly interested in gathering examples on:

• Engagement and Participation
• Segmentation
• Marketing Strategy
• Digital development
• Communications and Promotion
• Fundraising, Sponsorship and Philanthropy

For more information, or to submit a resource, please email Pam Pfrommer at the AMA or telephone the AMA on 01223 578078.

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